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Annual Report

Letter Business

Letter Business Letter Business

The local mail environment continues to pose competitive challenges, but Hongkong Post is well-placed to face these due to our combination of service efficiency and reliability, and our ongoing initiatives for enhancing service standards. We will continue to drive growth in the letter mail business by tapping the potential of direct mail, exploring innovative onestop mail solutions and further developing our e-Post business.

New e-Post business opportunities

Having now established two e-Post Centres, we plan to capture more business by upgrading the facilities.

We handled 1.38 billion mail items during the year.
We handled 1.38 billion mail items during the year.

Targeted marketing through Direct Mail

We will continue to foster business partnerships with relevant organisations as part of our development of the direct mail market. One of our key focuses will be the launch of the DM Tracker service, which will allow marketers to track specific direct mail programmes.

Taking Direct Mail across borders

One of our strategic directions involves extending our existing cross-border direct mail service to more destinations, through collaborations with other postal administrations. We will work closely with China Post to extend the existing cross-border direct mail service beyond Shenzhen and Dongguan to other major Mainland cities.

99.9% of local mail was delivered on the next working day after posting – the highest performance level of its kind in the world.
99.9% of local mail was delivered on the next working day after posting – the highest performance level of its kind in the world.

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Last revision date : 10 December 2009